Underwriting for Noncoms

I recently spoke on underwriting and, as promised to attendees, share my slides here.

Underwriting for non-commercial media is one of the hot issues today. Where pledge drives are getting more challenging, landing community sponsors is seen as relief for the audience. This conversation, held at the Alliance for Community Media conference, was so lively I didn’t get to all my slides. Nevertheless, I wanted to share them here.

Advertising vs. Underwriting Slides (PDF)