I presented June 26 on digital strategy, and am sharing my presentation and reading list here.
Digital strategy — that magical process of taking your outlet from its terrestrial signal into the grand but unknown world of podcasts, web experiences, mobile and more — is one of the most perplexing issues for community radio and public media. At NFCB’s Twin Cities summit, how a digital strategy comes together was among the subjects to be discussed.
As a speaker, I wanted to share my presentation and some resources to inform your attendance, and help stations get a handle on this great mystery.
Here’s a PDF of the presentation if you want your own copy.
In addition, I prepared a reading list for this summit’s session.
What does a digital strategy for community radio look like? It’s hard to say sometimes. One fix may not work for your station based on your resources, people and capacity. Even if you’re unsure, there is a wealth of work available to you on ways you can implement a digital strategy.
John Kotter’s 8-Step Process for leading change
Cultivating your online ‘voice’
ProPublica’s tips for social media engagement
Ideas for growing membership through service
+ How to Use Social Media to Humanize Your Brand
KCRW’s team explains their process
BBC guide on making good video with mobile
Apps, guides and tips for reporting
7 Strategies For Engaging Your Podcast’s Audience
8 ideas to keep in mind when assessing your email newsletter campaign strategy
Understand the connection between mobile, social, design, workflow and CMS.
How you can host a successful social media event
There are tons of great projects out there. Check out what others are doing. Can you try something similar? Or maybe these endeavors will give you juice to do something completely new.
WLRN: Ode to Your ZIP Code
WUNC’s “welcome kit” for newcomers
WNYC’s Bored and Brilliant
KCRW’s Things to Do This Week
BBC: Using chat apps to push news
Organizations offer content on Snapchat
USA Today and Chicago Tribune experiment with Instagram
Weekly #wjchat (web journalist) and #pubmedia chats
Twitter video and topical dialog, e.g. #FearAndRace
Al Jazeera America’s social journalism and streaming
NPR’s Tiny Desk Concerts
There are lots of organizations documenting the digital shift happening in public radio and public media as a whole. Because the space is so rapidly evolving, community radio can learn from many successes and failures out there. Some resources for news, best practices and visioning include:
Some of these apps and websites you may have heard of, such as Instagram. My advice? Use them. Know what your listeners or potential audience is using, and how. Then think about how your station disrupts this space with your unique voice. To-do/management apps are also here because being organized is essential in making this work. Consistency matters.