Digital Donor Takeaways

Getting people to give online isn’t rabbits out of hats or anything magical. I say why in my Radio World column.

Fundraising is the big issue for community radio. The National Federation of Community Broadcasters’ GiveBig to MyStation initiative brought in over $60,000 for community radio. It was a big success, but took a lot of work by stations.

If you’re in community radio and want to learn a few things to great fundraising, this is a case study for you, so take a look.